Benefits of Referral Tracker!

Brand Awareness: You can build top of mind awareness for your company with this Referral Tracker program. The Referral Tracker is a unique program that will set your company apart from other competitors because when your referring customers use their debit card for purchases, over time a large audience will see your logo, and this creates brand awareness for your dealership! Consumers tend to make purchasing decisions based on peer recommendations and direct experience. So if your customer has a great experience with your dealership they are likely to tell at least three other people. Word of mouth and the rule of three is a great way to build brand awareness for your company and it can reach up to 1 million customers or potential customers within 3 years!

Customer Retention: Customer retention is not only a cost effective and profitable strategy, but in today's business world it's necessary. This is especially true when you remember that 80% of your sales come from 20% of your customers and clients. You must build trust with your customers and once you have that trust you are able to easily retain your customers. To achieve the objectives of the database and customer retention programs, the entire campaign should be designed and carried out with the customer in mind. The exercise will only be effective if the customer recognizes and associates some value with being a part of your database. If they do not perceive value in your program all of your communications, coupons, special offers, and newsletters will be discarded. Your customers have been inundated with meaningless "junk" mail and email spam, so establish your campaign with value.